Media and Communications Management

Faculty of Arts, Humanities and Languages

What is the focus of the Media and Communications Management (MCM) program?

The Media and Communication Management program focuses on cultivating a new generation of professionals equipped to navigate the rapidly expanding media and marketing sectors in Cambodia and Southeast Asia. Its primary mission is to provide comprehensive training in essential disciplines such as public relations, strategic communication, and media business management. Students develop a robust toolkit of technical skills and adaptability, ensuring they can excel in competitive environments ranging from advertising to telecommunications.

Beyond practical skills, the curriculum emphasizes innovation, critical thinking, and ethical practices to prepare graduates for leadership roles. By fostering a future-oriented mindset, the program empowers students to meet the demands of a dynamic and globally connected marketplace. Ultimately, the program serves as a catalyst for industry growth by producing experts who can drive development and innovation across various professional communication fields.

MCM

Media and Communications Management

Bridging media studies with business management for the evolving media landscape

The B.A. in Media and Communications Management offers a dynamic, two-phase curriculum designed to bridge media studies with business management. The program integrates emerging trends such as AI-driven production and transmedia storytelling to prepare students for leadership roles in the evolving media landscape.

Phase One

Years 1 and 2

Students are introduced to essential concepts through a broad foundation in general education and media principles. They build core professional skills in Marketing, Strategic PR, and Media Management, while beginning hands-on training in media production.

Phase Two

Years 3 and 4

Students focus on specialized training and advanced technical skills in Video Production, Film Editing, and Sound Design. The program culminates in an intensive internship and a Final Year Project or Thesis, allowing students to apply their expertise to real-world media challenges.

What career pathways are open to graduates of the MCM program?

Graduates of the B.A. in Media and Communications Management possess the technical expertise and ethical grounding required to excel in high-demand leadership roles across Southeast Asia. The program prepares students for lucrative careers in three interconnected core areas: Marketing and Advertising, Public Relations and Strategic Communication, and Government and Non-profit Roles. By offering versatile career paths, the program empowers graduates to become influential strategists and media leaders in a competitive global market.

Graduates of the MCM program are well-prepared to take on positions such as:

Marketing and Advertising
Digital Marketing Specialist
Brand Strategist
Strategic Communication and Public Relations
Corporate Communications Specialist
Media Relations Executive
Government and Non-Profit Roles
Media Policy Advisor
Community Outreach Coordinator

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Sample Curriculum

Course Title	Credits	Program / Specialization
Writing for Graduate Studies	3	MBA
Strategic Leadership	3	MBA
Economic Policy	3	MBA
Business Accounting	3	MBA
Human Capital Management	3	MBA
Professional Communication	3	MBA
Evidence-based Management	3	MBA
Financial Statement Analysis	3	MBA
Marketing and Brand Management	3	MBA
Operations and Supply Chain Management	3	MBA
Entrepreneurship	3	MBA / Departmental Electives
Customer and Marketing Analytics	3	MBA / Departmental Electives
Creativity in Business	3	MBA / Departmental Electives
International Economics	3	MBA / Departmental Electives
Leading in a Digital World	3	MBA / Departmental Electives
Organizational Behavior and Leadership	3	MBA / General Management
Management Simulation	3	MBA / General Management
Leadership and Management in Education	3	MBA / Education
Critical Perspectives in Education	3	MBA / Education
Developing E-Business Model	3	MBA / E-Business
Digital Marketing	3	MBA / E-Business
Corporate Finance	3	MBA / Finance
International Finance	3	MBA / Finance
Theories of International Relations	3	MA in International Relations
Research Methods	3	MA in International Relations
A History of the Modern world	3	MA in International Relations
International Conflict Analysis and Resolution	3	MA in International Relations
Foreign Policy Analysis	3	MA in International Relations
ASEAN in a Changing World	3	MA in International Relations
International Relations in East Asia	3	MA in International Relations
International Law and Organizations	3	MA in International Relations
Non-State Actors in World Politics	3	MA in International Relations
Issues in Global Development Practices	3	MA in International Relations
Global Governance and Security Order	3	MA in International Relations
China’s Foreign Policy	3	MA in International Relations
Media and Global Affairs	3	MA in International Relations
Directed Readings in Int. Relations	3	MA in International Relations
Seminar on Transnational Issue	3	MA in International Relations
Social Science Research Methods (Res. subject)	3	MA in International Relations
Data Science & Data-Driven Decision-Making	3	MSc in MIS
Data Science with Open-Source Tools	3	MSc in MIS
Data Design and Visualization	3	MSc in MIS
Machine Learning for Data Analysis	3	MSc in MIS